As the home of Hollywood, the United States has long been the world’s largest producer of entertainment content. Historically, that meant North American studios focused primarily on content export, sharing film and television with international audiences. But as global viewing habits evolve, so does the flow of media. Audiences are increasingly drawn to international storytelling—from the rise of K-dramas and anime to the sustained global influence of Bollywood and other regional industries—reshaping the entertainment economy into a truly two-way global content exchange.
Localization is what makes this global content exchange possible, and emerging AI-powered tools are playing an increasingly important role in helping studios scale content for new audiences without sacrificing quality or creative intent.
In the video below, Danielle Merrihew, Director of Business Development for North America, shares what excites her most about the future of TransPerfect Media’s North American studios and how technology is shaping the next phase of global content import and export.
Curious how TransPerfect Media can support your project through the full content lifecycle? Send us a note here and connect with our team.
